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Apprenticeships – visual identity and messaging


A strong and clear visual identity and messaging designed to get young adults into apprenticeships rather than university.

Designed to inspire transformation of young adults into something they may never have dreamed of and to clearly communicate the governments benefits of taking up an apprenticeship.


Sub-brands and activations

The flexible identity allowed for additional sub-brands and brand activations to be created while visually sitting comfortably below the
parent brand.


Skills Show presence

During the UK's largest showcase of Apprenticeships at the Skills Show, it was important to allow young adults to interact and explore the Apprenticeships brand.

With visuals created from the existing toolkit as well as a large live-feed LED screen and tablet apps to explore live apprenticeships and case studies.