Neyber– naming, branding
and visual identity
"Can I borrow a cup of sugar?" We all happily lend our neighbours sugar, mowers, hammers, corkscrews, the list goes on. So what better name to call a trustworthy friendly peer to peer lending service than Neyber.
Featuring a dynamic transaction led visual identity and language that speaks to you in a friendly, simple yet confident manner.
With neyber not having a 'high street' presence,
it was important that the brand and visual identity worked best primarily in a digital realm.
This allowed for the dynamic shapes to really come to life with the use of parallax and other scrolling animations.