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Sinfonia D'Amici – visual identity and messaging

 

Sinfonia D'Amici aims to challenge the current preconception of classical music as stuffy and bring it back to a time when it was much more frenetic and collaborative and even the audience got involved.

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Structure in chaos

The development of the visual identity included a nod to classical music with the use of a classic typeface, Bodoni. This added an element of structure to communications pieces.