Wonderbly – new name
and visual identity


Wonderbly’s former name (lost my name – named after one of the products) was restrictive and didn’t reflect the range of exciting, ever expanding, products.

This provided a unique opportunity to create a brand that truly represents everything the company does and stands for, as well as future proofing the company and creating a brand for other products to sit within.



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Creating a fun and flexible identity

While rebranding it was important not to lose the fun and playfulness of the existing brand and products. Bringing the product illustrations to the foreground and amplifying language and typography allowed for an exciting, flexible identity system. 


Adding a sprinkle of imagination

A child's imagination is boundless, they see everything completely differently to adults,
which is why everything Wonderbly does needs
to have a spark of imagination applied to it. 

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Improving brand recognition 

One of the core aims of rebranding was to improve the recognition of the brand and its products. Rebranding to Wonderbly proved
to be hugely successful with a noticeable improvement in brand recognition and
product sales.

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